How to Build Your Brand in 3 Easy Steps So You Can Sell More Books

I’m a rule breaker, someone who loves to think outside of the box. So when I get asked how to market a children’s book, I always answer with promote yourself instead of your book. If done properly, your readers develop a feeling about your book that sticks with them beyond the launch. In marketing, we call this personal branding and I’m about to tell you how to build your brand in 3 easy steps so you can sell more books!

Book trailers, book marks, free story times, and any other tactics that are so readily practiced in the lit industry are only opportunities for your readers to interact with your books. Don’t abandon these tactics, but don’t solely rely on them because you’ll miss out on the chance to deepen your relationship with your fans.

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Community Over Competition in Kidlit? Why yes!

Have you heard of the phrase “Community Over Competition”? Well, it’s one that creatives use on Instagram to say they would rather support one another than compete.

When I saw it as a hashtag, I immediately became a fan. I even adopted #communityovercompetition for many of my posts to promote the idea to authors and illustrators. However, I quickly realized most children’s lit on Instagram were already practicing this phrase.

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5 Steps to Launching A Profitable Book Business

I’ve been there too. Wanting to build a profitable business so I can continue to do what I love most. Let’s face it, the in’s and out’s of business is not everyone’s cup of tea. In fact, it’s the least favorite thing for many creatives. The process and knowing where to start can all feel a bit overwhelming.

What if I told you that building a profitable book business doesn’t have to be that daunting? In as easy as 5 steps, you can launch your book business where you have multiple streams of revenue and possibly passive income.

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My Review of 3 Popular Online Instagram Courses

The date was about a year ago when I thought to myself, I need to be on social media if I want to grow my consulting business. I even panicked for a moment because I barely knew what that meant.

The thought of posting on all of the social media platforms had me feeling anxious, because honestly I didn’t want to do it. I truly hoped that word of mouth marketing and referrals would be enough and for the most part, they were.

However, my business voice told me that I needed social media as well. So I put on my researcher hat and scoured the internet for online Instagram courses.

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4 Tips to Pitching School Visits

Have you ever considered pitching school visits instead of waiting for an email from a teacher or leveraging your personal relationships?

I’ve listened to many authors and illustrators say they want to start landing school visits once they have published a book. However, there is a belief that you need to have a few published books before schools will even consider you for a visit.

Well, I’m here to say that it’s a good thing to be in control and pitching school visits puts you directly in the driver seat.

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4 Simple Items To Include On Your Author Visit Website

As you prepare for school visits or speaking engagements, you need to create a dedicated webpage on your author website. By doing so, you are telling your readers that author visits are a focus for you and your picture book business.

You want to make sure the webpage is easily accessible and has these 3 critical items to entice your ideal readers to reach out and inquire about a school visit.

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Why Hiring A Booking Agent is the Biggest Mistake for Kidlit

It happened two years ago. I met this young & talented, up & coming kidlit author through a mutual friend.

I was invited to see Jess at an event and it was apparent how charismatic she was. Jess came over to where I was standing and said hello. She was so bubbly. The kids listened to her every word. And the adults, well they were just as star struck!

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How A Mommy Friend Encouraged Me To Teach Kidlit Marketing Strategies

We’ve been back in Portland for a couple of years now. I like to say that we took a 3 year vacation from the Pacific Northwest and visited Virginia.

I was excited but apprehensive at the same time about returning. Excited because we could finally eat at some amazing restaurants. And have as many dairy-free, gluten-free, non GMO, organic, & local choices that our hearts could ever want! Yeah, I’m that crazy person.

But, I also was apprehensive because despite us living in Portland previously for 5 years, would I still have the same friendships?

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