I’m a rule breaker, someone who loves to think outside of the box. So when I get asked how to market a children’s book, I always answer with promote yourself instead of your book. If done properly, your readers develop a feeling about your book that sticks with them beyond the launch. In marketing, we call this personal branding and I’m about to tell you how to build your brand in 3 easy steps so you can sell more books!
Book trailers, book marks, free story times, and any other tactics that are so readily practiced in the lit industry are only opportunities for your readers to interact with your books. Don’t abandon these tactics, but don’t solely rely on them because you’ll miss out on the chance to deepen your relationship with your fans.Read More