How to Build Your Brand in 3 Easy Steps So You Can Sell More Books
I’m a rule breaker, someone who loves to think outside of the box. So when I get asked how to market a children’s book, I always answer with promote yourself instead of your book. If done properly, your readers develop a feeling about your book that sticks with them beyond the launch. In marketing, we call this personal branding and I’m about to tell you how to build your brand in 3 easy steps so you can sell more books!
Book trailers, book marks, free story times, and any other tactics that are so readily practiced in the lit industry are only opportunities for your readers to interact with your books. Don’t abandon these tactics, but don’t solely rely on them because you’ll miss out on the chance to deepen your relationship with your fans.
By focusing on building your personal brand, you provide an opportunity for your ideal readers to connect with you. Offer numerous moments where you can cultivate that know, like, and trust factor with your readers which ultimately turns them into raving fans who buy your books over and over again.
So how do you show the brand behind the books so you can sell more? Here are 3 easy steps to get you started.
1) Identify Your Marketing Goals
Focus on marketing goals to reduce the feeling of overwhelm and to help you narrow in on your ideal reader. Set one year goals so you can be laser focused and know that there’s power in speaking to one specific “person” instead of many. A perfect example of a one year goal is to land paid school visits so you can sell more books.
2) Understand Your Ideal Reader
Start thinking about who you need to convince that you are the right author and or illustrator for paid school visits. Do your best to get really specific about your ideal readers and don’t be afraid to alienate. Develop relevant content for that specific reader so they learn more about you and want your books.
3) Know Your Why, Your Brand Story
Formulate your why to differentiate yourself among the many in children’s lit. Dig deep to find that one trait or characteristic that is unique to you. Your why pulls your readers into feeling a certain way about your books, because it’s how your readers will feel about YOU over time. Compose a short sentence to represent your why and use it on all media so your readers associate it with you over time.
There you have it! Here’s a little summary..
- Your goals help to keep you focused and identify who is your ideal reader.
- Knowing who you are speaking to gives insight to the relevant content needed to create interest in your books.
- Your why is your chance to deepen the relationship with your readers and turn them into loyal, raving fans who buy your books over and over again.
Remember, your readers want to know YOU, the brand behind the books!